Promotions

Leading companies all over the world rely on iMAR Experiences to power their public-facing promotions.

iMAR Experiences involve access to some of the biggest personalities, teams, and events. Fully turnkey, iMAR Experiences allow our clients to focus on running their campaign, and leave the heavy-lifting to us. This involves all travel, prize management, 24/7 support, and crucially, all rights and clearance management too.

With over 100 iMAR Experiences available at any give time,

all of which offer unprecedented access, from appearing in a Hollywood movie, to meeting a top artist backstage, flipping the coin to start a match on center court, or walking the red carpet at a major award show, fashion event, or movie premiere, iMAR has something for any “get through the clutter” promotional campaign.

With over 100 iMAR Experiences available at any give time, all of which offer unprecedented access, from appearing in a Hollywood movie, to meeting a top artist backstage, flipping the coin to start a match on center court, or walking the red carpet at a major award show, fashion event, or movie premiere, iMAR has something for any “get through the clutter” promotional campaign.

A selection of iMAR Experiences for Promotions:

View 100+ more iMAR Experiences

iMAR Live is our series of exclusive live events, made by iMAR, for iMAR clients and their customers. Whether it’s an intimate rooftop acoustic session in Sydney, or a live concert at our beach house in Malibu, access to the only cordoned off area in the center of Times Square for New Year’s Eve, or even a prime viewing and hospitality event at a one-off global event like the Royal Wedding, these activations offer our clients further integration into their promotional prize. iMAR Live events are white-labeled and allow our clients to feature them as their own, or to send talent to cover the event and return content for broadcast or social distribution, the opportunities are virtually limitless, allowing for incredible customization to further enhance promotional objectives.

iMAR Live is our series of exclusive live events, made by iMAR, for iMAR clients and their customers. Whether it’s an intimate rooftop acoustic session in Sydney, or a live concert at our beach house in Malibu, access to the only cordoned off area in the center of Times Square for New Year’s Eve, or even a prime viewing and hospitality event at a one-off global event like the Royal Wedding, these activations offer our clients further integration into their promotional prize. iMAR Live events are white-labeled and allow our clients to feature them as their own, or to send talent to cover the event and return content for broadcast or social distribution, the opportunities are virtually limitless, allowing for incredible customization to further enhance promotional objectives.

Introducing iMAR Experiences:

How our clients use iMAR Experiences for Promotions:

Club Premier is the coalition loyalty program in Mexico that operates flag carrier Aeromexico’s frequent flyer program. Boasting over 4 million members, Club Premier turns to iMAR Experiences to promote the use of its co-branded credit cards to Santander and American Express.

Club Premier launched a national campaign inviting members of the public to sign up for the co-branded visa credit card or, for those that already have one in their possession, to purchase goods on the card, to win an incredible VIP experience at one of the English Premier League’s biggest matches of the year – Manchester City vs Manchester United. Winners were flown to the UK on Aeromexico, and attended the match with VIP access that included a behind-the-scenes tour of the stadium, access to exclusive hospitality, seating behind the team’s dugout, the opportunity to welcome the teams as they walked through the players tunnel, and the opportunity to watch the warmup pitch-side.

While neither Aeromexico nor Club Premier have any official partnerships in place with either team, iMAR was able to clear the rights for the purpose of this national campaign.

Radio stations Qmusic in Holland and Belgium are the leading Top 40 stations in their respective territories. Qmusic turns to iMAR for their biggest promotions of the year that bring in huge ratings and followers. iMAR Experience, the World Tour, is a format in which winners circumnavigate the glove over 3 weeks and visit major cities, each with VIP access to concerts of incredible artists.

Qmusic have been running the World Tour for over 5 years annually, and it has grown to be a hugely anticipated national promotion. A latest version had winners visit Hong Kong, Dublin, Cologne, Lisbon, Santiago, Dallas, Los Angeles, Chicago, and Melbourne, and included VIP access to the concerts of, or meet-and-greets with Bruno Mars, Sam Smith, Ed Sheeran, Katy Perry, Harry Styles, Justin Timberlake, Pink, Taylor Swift, and Niall Horan.

Optus is one of Australia’s leading telecommunications companies and uses iMAR Experiences for its biggest national campaigns that reward customers for their loyalty to the brand. Recently, Optus ran iMAR Experience, Live Like a Movie Star, that offers winners the chance to enjoy their “15 minutes of fame” in Los Angeles.

Winners are put up in a celebrity-style home in the Hollywood Hills, and walk the Red Carpet of a Hollywood movie premiere. Before walking the carpet, they are accompanied by a celebrity personal stylist as they shop through Beverly Hills, and experience a makeover by Hollywood make-up artists. Winners also enjoy a Hollywood night out as they wine and dine at hot spots while being followed throughout the trip by paparazzi that snap action photos during each part of the experience.