Who We Service

Radio

In the increasingly competitive radio industry, it can be a challenge to attract new listeners and keep existing audiences engaged. That’s where iMAR comes in. When you leverage iMAR Experiences, the benefits are undeniable.

Station Promos

iMAR’s money-can’t-buy experiences offer a unique way to re-engage your listeners and encourage them to tune in. Purchase a station promo from iMAR or seek sponsorship from one of your advertisers, and we take care of the rest—from creating the big picture idea and planning the logistics to managing rights and clearances, communicating with your guests, and more.

Qmusic’s Station Promo Is a Hit

Top 40 radio stations Qmusic in Holland and Belgium have seen a substantial increase in ratings and followers by leveraging iMAR Experiences for promotions. Their most successful iMAR campaign to date, the “World Tour,” is now an annual promotion that offers listeners the chance to win a three-week trip to major cities around the globe for today’s hottest concerts and exclusive meet-and-greets with the artists.

The promotion begins with a teaser period, during which Qmusic hosts make daily announcements to reveal each artist and destination. Listeners are encouraged to download the Qmusic app, tune in, and play a Bingo-style game by covering each artist whenever they hear one of their songs on the station. Once contenders have covered every artist, they advance to the final round, where they compete in an on-air, trivia-like knockout session. The excitement among listeners continues to build throughout the campaign.

The promotion begins with a teaser period, during which Qmusic hosts make daily announcements to reveal each artist and destination. Listeners are encouraged to download the Qmusic app, tune in, and play a Bingo-style game by covering each artist whenever they hear one of their songs on the station. Once contenders have covered every artist, they advance to the final round, where they compete in an on-air, trivia-like knockout session. The excitement among listeners continues to build throughout the campaign.

Sponsored Promos

With the high volume of advertising content on the airwaves, brands are craving new opportunities to break through the noise and make a lasting impression. Increase your ratings and revenue by offering advertisers the chance to sponsor a larger-than-life iMAR station promo, which will align their brand with exciting content that’s guaranteed to capture attention. iMAR will collaborate with your team to develop a budget and select an experience that is in line with the advertiser’s brand and objectives, so it’s a win-win for everyone.

Sponsored Promos

With the high volume of advertising content on the airwaves, brands are craving new opportunities to break through the noise and make a lasting impression. Increase your ratings and revenue by offering advertisers the chance to sponsor a larger-than-life iMAR station promo, which will align their brand with exciting content that’s guaranteed to capture attention. iMAR will collaborate with your team to develop a budget and select an experience that is in line with the advertiser’s brand and objectives, so it’s a win-win for everyone.

We understand that marketing budgets may be tight, which is why we offer a barter program to make iMAR promotions accessible to radio stations of all sizes. Partner with iMAR and we’ll put together an unrivaled promotion schedule that will command your audience’s attention, all for 100% barter.

For US Radio Stations, click here to learn more about our US Barter program, for International Radio Stations, contact us to learn more about the Barter Program for your country.

iMAR Live gives radio stations the opportunity to align with incredible events without having to manage any of the details. Boasting over a decade of experience and long-standing relationships in the music industry, we have the power to produce highly successful live events featuring today’s top artists. Take the opportunity to make an iMAR Live event look and feel like your own, and offer your listeners a bucket-list experience with VIP access.

Television

iMAR promotions provide amazing opportunities for TV stations to enhance their programming, generate excitement and increase viewership. Imagine you have the rights to air a major broadcast event, like the Oscars, Super Bowl or English Premier League.

You can partner with iMAR to offer your audience the chance to win a once-in-a-lifetime experience at that event. We take care of all the planning and implementation, lead the important rights and clearances process, and provide 24/7 support for your guests, ensuring every detail is executed to perfection.

Big Buzz for Germany’s Super Bowl Broadcast

For the last few years, Sat.1 in Germany has partnered with iMAR to capture attention and create buzz about their NFL Super Bowl broadcast. Leveraging iMAR’s expertise and relationships, Sat.1 offered viewers the chance to win a money-can’t-buy trip to the Super Bowl, complete with VIP access to the game and a pre-game celebrity party.

An Oscar-Worthy Promotion

Germany’s Proseiben network teamed up with iMAR to give their viewers the chance to experience Hollywood’s biggest night of the year. The prize included flights to Los Angeles and an invitation to a pre-Oscars red carpet dinner celebrating one of the nominated films. The winners also had exclusive red carpet access at the Oscars to watch the celebrities arrive, followed by a private VIP viewing party. The star-studded promotion garnered tons of attention and generated excitement among viewers leading up to the network’s Academy Awards broadcast.

An Oscar-Worthy Promotion

Germany’s Proseiben network teamed up with iMAR to give their viewers the chance to experience Hollywood’s biggest night of the year. The prize included flights to Los Angeles and an invitation to a pre-Oscars red carpet dinner celebrating one of the nominated films. The winners also had exclusive red carpet access at the Oscars to watch the celebrities arrive, followed by a private VIP viewing party. The star-studded promotion garnered tons of attention and generated excitement among viewers leading up to the network’s Academy Awards broadcast.

Banking & Finance

With so many banking and credit card options in the marketplace, it can be challenging for banks to stand out from the crowd. This has made it a necessity to think beyond traditional banking and develop unique promotions that incentivize account usage and provide 5-star service to loyal customers.

BAC Credomatic Sees Big Results

BAC Credomatic, a leading bank in Latin America, is one iMAR client that has experienced a high volume of new customer sign-ups and increased bank card usage by leveraging iMAR Experiences. Our “Rock, Shop and Recover” campaign offered BAC customers a once-in-a-lifetime chance to rock Paris Fashion Week as a VIP, shop like a celebrity in Milan, and recover in the most luxurious accommodations and spa treatments in Monaco.

Simultaneously, BAC bankers were incentivized for every new customer they acquired with the chance to win a VIP experience at a major award show in Los Angeles, complete with red carpet access and a celebrity after-party. For each new credit card sign-up during the promotional window, the bankers received an additional entry into the drawing.

Simultaneously, BAC bankers were incentivized for every new customer they acquired with the chance to win a VIP experience at a major award show in Los Angeles, complete with red carpet access and a celebrity after-party. For each new credit card sign-up during the promotional window, the bankers received an additional entry into the drawing.

Banks have also seen tremendous success when they use iMAR Travel Packages as a reward for loyal customers. By offering the opportunity to purchase once-in-a-lifetime experiences like walking the red carpet at a major movie premiere and watching a major sporting event from the best seats in the house, you’ll be giving customers the VIP treatment. You promote the travel packages to your customer base, and iMAR takes care of the rest—from start to finish. That includes handling all rights and clearances, managing every detail and providing 24/7 support for your guests.

Lottery

Traditional cash lotteries have proven successful with older demographics, but the rise of the millennial consumer has created a need for new prizing strategies.

Millennials are known for prioritizing experiences over material goods, making iMAR Experiences a perfect option to enhance lottery programs. By offering once-in-a-lifetime experiences like VIP access to New Year’s Eve in Times Square, you will pique the interest of a younger audience who was less likely to engage in the past. Plus, introducing new and unique experiences on an ongoing basis will keep your lottery fresh, leaving customers excited to find out what will be offered next.

WHEN YOU PARTNER WITH IMAR TO CREATE THESE EXPERIENCES, WE HANDLE EVERY DETAIL—FROM THE PLANNING TO THE RIGHTS AND CLEARANCES PROCESS. WE ALSO ENSURE YOUR GUESTS ARE TAKEN CARE OF EVERY STEP OF THE WAY WITH 24/7 SUPPORT.

Themed scratch cards are a fantastic way to further support your experience-of-a-lifetime lottery messaging. If you’re offering an iMAR Fashion Week experience as the prize, create a scratch game that speaks to the interests of a fashionista. If the prizing is an iMAR Experience at a highly anticipated sporting event, create a fun scratch game that will appeal to sports enthusiasts.

Once you have the attention of a younger demographic, keep them engaged by creating a loyalty program. By offering the chance to win an incredible iMAR Experience for every lottery product they purchase, customers will feel rewarded and be inspired to play again.

Learn more about iMAR Promotions

Retail

As the popularity of online shopping continues to rise, retail locations are finding it more important than ever to create engaging promotions that bring customers through their doors.

When you partner with iMAR, you have the opportunity to entice shoppers by offering them the chance to win incredible experiences they simply can’t get anywhere else. We manage all of the promotion details from start to finish, provide 24/7 support for your guests, and ensure that all necessary rights and clearances have been granted. We are an extension of your team, committed to making sure your promotions are a success.

Success at St. Albert Centre

St. Albert Centre, a premier shopping mall in Alberta, Canada, was looking for fresh ideas that would position them as the shopping destination of choice during the holiday season. By leveraging “New Year’s Eve in Times Square,” a bucket-list worthy iMAR Experience, they were able to do just that.

St. Albert Centre’s promotional campaign began with a teaser period, during which they gave their food court a picture-perfect makeover to mimic the holiday season in NYC, and encouraged shoppers to share their bucket lists on social media. Following the teaser, the centre encouraged customers to start their holiday shopping early for a chance to win an incredible VIP experience at the famous New Year’s Eve celebration in Times Square. Shoppers who spent more than $75 in a day were allowed an entry. Bonus entries were also offered to shoppers who snapped a photo in the centre’s holiday card vignette and posted the image on Facebook. To build anticipation of Black Friday at St. Albert Centre, their team chose to announce the grand prize finalists that day, and they hosted a trivia contest to crown the lucky winner. As an added incentive, the first audience members to arrive at the event received gift cards ranging from $10 to $500.

St. Albert Centre’s campaign proved to be a huge success. They achieved their goals of driving foot traffic, customer engagement and increased sales leading up to the holidays.

A Boost in Shopper Engagement at Central City

Central City Shopping Center in British Columbia has seen huge success in leveraging iMAR promotions to drive traffic and sales during the back-to-school shopping season. For several years in a row, shoppers were incentivized with incredible opportunities to win VIP meet-and-greet experiences with highly popular music artists like Justin Bieber, Selena Gomez and Five Seconds of Summer. These iMAR led campaigns captured a lot of attention and have made Central City a go-to destination for back-to-school essentials.

Increased Traffic at Guildford Town Centre

When Guildford Town Centre in British Columbia reached out to iMAR, they were looking for a promotion that would increase foot traffic and drive sales during their Brovember campaign, in support of the increasingly popular “Movember” movement. Using iMAR’s Ultimate Guys Trip experience, they were able to achieve their goals. Shoppers were encouraged to visit Guildford Town Centre daily during the promotional period to receive entries into a drawing for a VIP trip for four to Las Vegas. The Ultimate Guys Trip included tickets to a hockey game and the Aerosmith concert with backstage access, the opportunity to drive luxury sports cars around a private track, buy-in for a high stakes poker tournament and a stay in a high roller suite.

Building Excitement at Tanger Outlets

Tanger Outlets in Branson, Missouri was seeking a way to avoid the post-holiday shopping lull that retailers often experience. iMAR’s Rock, Shop and Recover promotion proved to be the perfect way to keep their customers coming back after the new year. Shoppers were invited to visit Tanger Outlets during the promotional period to submit an entry into their drawing via registration boxes that were placed throughout the shopping center. The grand prize, which generated a ton of excitement, offered one lucky winner the chance to rock out with Carrie Underwood in Denver, Colorado, enjoy a $2500 Tanger Shopping Spree in New York, and relax at a world-class spa at Moana Surfrider Resort in Hawaii.

Higher Sales at Tsawwassen Mills

Tsawwassen Mills, a popular shopping center in British Columbia, partnered with iMAR to offer a larger-than-life promotion that would build excitement and help increase the dollar amount spent at their retailers. They launched iMAR’s Shop Your Way to China campaign, encouraging shoppers to spend a minimum of $50 in any store for an entry into an incredible giveaway. The attention-grabbing grand prize offered the opportunity to visit Shanghai, with luxury accommodations, VIP access to designer fashion shows and showrooms during Shanghai Fashion Week, and a special personal shopping experience.

Success at St. Albert Centre

St. Albert Centre, a premier shopping mall in Alberta, Canada, was looking for fresh ideas that would position them as the shopping destination of choice during the holiday season. By leveraging “New Year’s Eve in Times Square,” a bucket-list worthy iMAR Experience, they were able to do just that.

St. Albert Centre’s promotional campaign began with a teaser period, during which they gave their food court a picture-perfect makeover to mimic the holiday season in NYC, and encouraged shoppers to share their bucket lists on social media. Following the teaser, the centre encouraged customers to start their holiday shopping early for a chance to win an incredible VIP experience at the famous New Year’s Eve celebration in Times Square. Shoppers who spent more than $75 in a day were allowed an entry. Bonus entries were also offered to shoppers who snapped a photo in the centre’s holiday card vignette and posted the image on Facebook. To build anticipation of Black Friday at St. Albert Centre, their team chose to announce the grand prize finalists that day, and they hosted a trivia contest to crown the lucky winner. As an added incentive, the first audience members to arrive at the event received gift cards ranging from $10 to $500.

St. Albert Centre’s campaign proved to be a huge success. They achieved their goals of driving foot traffic, customer engagement and increased sales leading up to the holidays.

A Boost in Shopper Engagement at Central City

Central City Shopping Center in British Columbia has seen huge success in leveraging iMAR promotions to drive traffic and sales during the back-to-school shopping season. For several years in a row, shoppers were incentivized with incredible opportunities to win VIP meet-and-greet experiences with highly popular music artists like Justin Bieber, Selena Gomez and Five Seconds of Summer. These iMAR led campaigns captured a lot of attention and have made Central City a go-to destination for back-to-school essentials.

Increased Traffic at Guildford Town Centre

When Guildford Town Centre in British Columbia reached out to iMAR, they were looking for a promotion that would increase foot traffic and drive sales during their Brovember campaign, in support of the increasingly popular “Movember” movement. Using iMAR’s Ultimate Guys Trip experience, they were able to achieve their goals. Shoppers were encouraged to visit Guildford Town Centre daily during the promotional period to receive entries into a drawing for a VIP trip for four to Las Vegas. The Ultimate Guys Trip included tickets to a hockey game and the Aerosmith concert with backstage access, the opportunity to drive luxury sports cars around a private track, buy-in for a high stakes poker tournament and a stay in a high roller suite.

Building Excitement at Tanger Outlets

Tanger Outlets in Branson, Missouri was seeking a way to avoid the post-holiday shopping lull that retailers often experience. iMAR’s Rock, Shop and Recover promotion proved to be the perfect way to keep their customers coming back after the new year. Shoppers were invited to visit Tanger Outlets during the promotional period to submit an entry into their drawing via registration boxes that were placed throughout the shopping center. The grand prize, which generated a ton of excitement, offered one lucky winner the chance to rock out with Carrie Underwood in Denver, Colorado, enjoy a $2500 Tanger Shopping Spree in New York, and relax at a world-class spa at Moana Surfrider Resort in Hawaii.

Higher Sales at Tsawwassen Mills

Tsawwassen Mills, a popular shopping center in British Columbia, partnered with iMAR to offer a larger-than-life promotion that would build excitement and help increase the dollar amount spent at their retailers. They launched iMAR’s Shop Your Way to China campaign, encouraging shoppers to spend a minimum of $50 in any store for an entry into an incredible giveaway. The attention-grabbing grand prize offered the opportunity to visit Shanghai, with luxury accommodations, VIP access to designer fashion shows and showrooms during Shanghai Fashion Week, and a special personal shopping experience.

Airlines

In the highly competitive airline industry, it can be a challenge to keep customers loyal and engaged. Traditional reward programs and incentives must be supplemented by larger-than-life offers that stand out from the competition.

iMAR has proven success in developing unique opportunities that capture attention, including customer-facing earn-and-burn promotions, credit card sign-up rewards, exclusive travel packages for purchase and high-impact trade incentives. With our relationships and buying power, we are able to obtain exclusive rights and clearances to create experiences you can’t find anywhere else. We also manage your campaigns from ideation through implementation, and provide 24/7 support for your guests.

Etihad Reaps the Rewards of iMAR Incentives

Etihad, one of the world’s premier luxury airlines, uses its SuperSeller program to reward travel agents globally for their loyalty. To engage the agents like never before, Etihad looked to iMAR to create money-can’t-buy incentives. The travel agents received entries into a drawing for every flight they booked on Etihad over the competition, and the lucky winners were rewarded with VIP experiences at iconic events, including Fashion Week in London, the UEFA Champions League Final, New Year’s Eve in Times Square, and much more.

Customers Flock to Club Premier

Club Premier, which operates Aeromexico’s frequent flyer rewards program, has turned to iMAR to develop unique incentives for their 4 million+ members to increase co-branded credit card applications and purchases. One campaign created by iMAR gave Club Premier members the chance to win an incredible experience at the English Premier League’s biggest and most anticipated match of the year, complete with player meet and greets, and a VIP hospitality suite.

They enjoyed celebrity-style access, with a behind-the-scenes tour of the stadium, exclusive hospitality and seating behind the team’s dugout. The lucky winners also had the opportunity to watch the warmup pitch-side before welcoming the teams as they walked through the players’ tunnel.

Telco

Reaching new audiences and keeping customers loyal are challenges often faced within the crowded telecommunications industry. Many companies have developed customer perks programs to help move the needle, but the rewards that are offered can make or break a successful program.

By leveraging iMAR’s turnkey promotions, you can give customers the exclusive chance to win money-can’t-buy experiences in exchange for their loyalty. You can also sweeten the deal by offering perks members pre-sale opportunities for highly anticipated concerts and events. Rely on iMAR to handle all of the details, negotiate rights and clearances, and provide 24/7 support—think of us as an extension of your team.

A Big Win at Optus

Optus, a leading telecommunications company in Australia, has partnered with iMAR to implement hugely successful national campaigns that reward customer loyalty.

One promotion offered loyalists the opportunity to win a once-in-a-lifetime experience at a Hollywood movie premiere and a glamorous after-party with the cast. The winners stayed in a luxurious Hollywood Hills home, enjoyed a day of shopping in Beverly Hills, received a star-studded makeover, and dined in the city’s hottest restaurants, while “paparazzi” snapped photos along the way.

Contact Us
Email: [email protected]
Phone: +1 (310) 873-3015

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Contact Us:
Email: [email protected]
Phone: +1 (310) 873-3015

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