Expertise

Promotions

Leading companies all over the world rely on iMAR Experiences to power their public-facing promotions.

iMAR Experiences involve access to some of the biggest personalities, teams, and events. Fully turnkey, iMAR Experiences allow our clients to focus on running their campaign, and leave the heavy-lifting to us. This involves all travel, prize management, 24/7 support, and crucially, all rights and clearance management too.

With over 100 iMAR Experiences available at any give time,

all of which offer unprecedented access, from appearing in a Hollywood movie, to meeting a top artist backstage, flipping the coin to start a match on center court, or walking the red carpet at a major award show, fashion event, or movie premiere, iMAR has something for any “get through the clutter” promotional campaign.

With over 100 iMAR Experiences available at any give time, all of which offer unprecedented access, from appearing in a Hollywood movie, to meeting a top artist backstage, flipping the coin to start a match on center court, or walking the red carpet at a major award show, fashion event, or movie premiere, iMAR has something for any “get through the clutter” promotional campaign.

A selection of iMAR Experiences for Promotions:

View 100+ more iMAR Experiences

iMAR Live is our series of exclusive live events, made by iMAR, for iMAR clients and their customers. Whether it’s an intimate rooftop acoustic session in Sydney, or a live concert at our beach house in Malibu, access to the only cordoned off area in the center of Times Square for New Year’s Eve, or even a prime viewing and hospitality event at a one-off global event like the Royal Wedding, these activations offer our clients further integration into their promotional prize. iMAR Live events are white-labeled and allow our clients to feature them as their own, or to send talent to cover the event and return content for broadcast or social distribution, the opportunities are virtually limitless, allowing for incredible customization to further enhance promotional objectives.

iMAR Live is our series of exclusive live events, made by iMAR, for iMAR clients and their customers. Whether it’s an intimate rooftop acoustic session in Sydney, or a live concert at our beach house in Malibu, access to the only cordoned off area in the center of Times Square for New Year’s Eve, or even a prime viewing and hospitality event at a one-off global event like the Royal Wedding, these activations offer our clients further integration into their promotional prize. iMAR Live events are white-labeled and allow our clients to feature them as their own, or to send talent to cover the event and return content for broadcast or social distribution, the opportunities are virtually limitless, allowing for incredible customization to further enhance promotional objectives.

Introducing iMAR Experiences:

How our clients use iMAR Experiences for Promotions:

Club Premier is the coalition loyalty program in Mexico that operates flag carrier Aeromexico’s frequent flyer program. Boasting over 4 million members, Club Premier turns to iMAR Experiences to promote the use of its co-branded credit cards to Santander and American Express.

Club Premier launched a national campaign inviting members of the public to sign up for the co-branded visa credit card or, for those that already have one in their possession, to purchase goods on the card, to win an incredible VIP experience at one of the English Premier League’s biggest matches of the year – Manchester City vs Manchester United. Winners were flown to the UK on Aeromexico, and attended the match with VIP access that included a behind-the-scenes tour of the stadium, access to exclusive hospitality, seating behind the team’s dugout, the opportunity to welcome the teams as they walked through the players tunnel, and the opportunity to watch the warmup pitch-side.

While neither Aeromexico nor Club Premier have any official partnerships in place with either team, iMAR was able to clear the rights for the purpose of this national campaign.

Radio stations Qmusic in Holland and Belgium are the leading Top 40 stations in their respective territories. Qmusic turns to iMAR for their biggest promotions of the year that bring in huge ratings and followers. iMAR Experience, the World Tour, is a format in which winners circumnavigate the glove over 3 weeks and visit major cities, each with VIP access to concerts of incredible artists.

Qmusic have been running the World Tour for over 5 years annually, and it has grown to be a hugely anticipated national promotion. A latest version had winners visit Hong Kong, Dublin, Cologne, Lisbon, Santiago, Dallas, Los Angeles, Chicago, and Melbourne, and included VIP access to the concerts of, or meet-and-greets with Bruno Mars, Sam Smith, Ed Sheeran, Katy Perry, Harry Styles, Justin Timberlake, Pink, Taylor Swift, and Niall Horan.

Optus is one of Australia’s leading telecommunications companies and uses iMAR Experiences for its biggest national campaigns that reward customers for their loyalty to the brand. Recently, Optus ran iMAR Experience, Live Like a Movie Star, that offers winners the chance to enjoy their “15 minutes of fame” in Los Angeles.

Winners are put up in a celebrity-style home in the Hollywood Hills, and walk the Red Carpet of a Hollywood movie premiere. Before walking the carpet, they are accompanied by a celebrity personal stylist as they shop through Beverly Hills, and experience a makeover by Hollywood make-up artists. Winners also enjoy a Hollywood night out as they wine and dine at hot spots while being followed throughout the trip by paparazzi that snap action photos during each part of the experience.

Incentives

Partner with iMAR to create unrivalled incentives that clients, partners and executives can’t get anywhere else.

When you choose iMAR, you benefit from over a decade of unmatched experience and relationship building. With an arsenal of contacts in the sports, event and entertainment industries, iMAR develops one-of-a-kind campaigns that command attention and exceed expectations.

Count on Us from Start to Finish

Turnkey Programs

From campaign ideation through execution, we take care of it all. Your in-house team can rest assured that iMAR is on top of even the smallest details.

24/7 Support

Once your guests have been selected, we become their go-to for all of the details. Questions arise, flights get canceled, bags get lost… We communicate the information they need and help troubleshoot if challenges arise—day or night!

Rights and Clearances

iMAR Experiences feature high-profile celebrities, sports teams and events that will make your promotion stand out from the crowd. Leveraging our long-standing relationships, allowing you to associate your brand with teams, celebrities and events that otherwise would not have been available to you.

Choose From Over 100 Unique Experiences

At any given time, iMAR offers more than 100 money-can’t-buy experiences to choose from, all designed to power your success. From appearing in a Hollywood movie and meeting a top music artist backstage, to walking the red carpet at a major fashion event, iMAR creates unique experiences that break through the noise and command attention.

View 100+ more iMAR Experiences

iMAR in Action

Etihad is one of the world’s premier airlines. As a brand that’s synonymous with luxury, Etihad’s SuperSeller program—which rewards travel agents globally for their loyalty—must reflect the same exclusivity and high standards. iMAR has succeeded in elevating Etihad’s program with money-can’t-buy incentives, including highly exclusive access to globally renowned events like Milan Fashion Week and the Cannes Film Festival.

The SuperSeller program incentivizes travel agents around the world to book Etihad flights over the competition for a chance to win a monthly drawing. The agents receive one entry for every flight booked on Etihad, and the winners are rewarded with VIP experiences at iconic events, including Fashion Week in London, the UEFA Champions League Final, New Year’s Eve in Times Square, and much more.

Experiences to power their consumer-facing promotions and internal incentives. “Rock, Shop and Recover” is one extremely successful iMAR campaign that lead to big results. The campaign offered customers the chance to live out a dream in Paris with VIP access to Paris Fashion Week, before heading to Milan for a celebrity-style shopping experience, and finally visiting Monaco with luxe accommodations and spa treatments.

BAC produced a TV commercial that ran throughout the campaign, encouraging the public to use their bank cards for a chance to win once-in-a-lifetime experiences. Simultaneously, BAC bankers were incentivized for every new customer they acquired with the chance to win an iMAR Experience. For each new credit card sign-up during the promotional window, the bankers received an additional entry into a drawing to win VIP tickets to a major award show in Los Angeles, complete with red carpet access and a celebrity after-party. The campaign proved to be a recipe for success, resulting in a high volume of new customer signups and an increase in bank card usage. The campaign proved to be a recipe for success, resulting in a high volume of new customer signups and an increase in card usage.

Rewards & Loyalty

Count on iMAR to enhance your rewards and loyalty programs with exclusive offerings your members can’t find anywhere else.

With over a decade of experience and access to the highest-profile entertainment and sports events worldwide, iMAR has what it takes to create unique programs that make an impact. Whether you offer our experiential packages as auctions, raffles or earn-and-burn point promotions, iMAR Experiences are guaranteed to keep your rewards and loyalty members excited and engaged.

Count on Us from Start to Finish

Turnkey Programs

From campaign ideation through execution, we take care of it all. Your in-house team can rest assured that iMAR is on top of even the smallest details.

24/7 Support

Once your guests have been selected, we become their go-to for all of the details. Questions arise, flights get canceled, bags get lost… We communicate the information they need and help troubleshoot if challenges arise—day or night!

Rights and Clearances

iMAR Experiences feature high-profile celebrities, sports teams and events that will make your promotion stand out from the crowd. Leveraging our long-standing relationships, allowing you to associate your brand with teams, celebrities and events that otherwise would not have been available to you.

Choose From Over 100 Unique Experiences

At any given time, iMAR offers more than 100 money-can’t-buy experiences to choose from, all designed to power your success. From appearing in a Hollywood movie and meeting a top music artist backstage, to walking the red carpet at a major fashion event, iMAR creates unique experiences that break through the noise and command attention.

View 100+ more iMAR Experiences

iMAR in Action

Aeroplan is the leading coalition loyalty program in Canada, boasting 5 million members.

When they introduced a co-branded credit card that also rewards members for their everyday purchases, they quickly saw that clients were accumulating substantial points. Aeroplan recognized the need to up the ante and offer more highly unique rewards that would keep members engaged. They partnered with iMAR to offer money-can’t-buy packages for their cardholders, including a VIP weekend getaway in Los Angeles with access to Andrea Bocelli’s sound check and concert, and a flight to an away game with the FC Barcelona team on their private jet.

The incredible experiential packages were offered via online auction, where members used their reward miles to bid. The program proved very successful in engaging members and motivating them to spend the thousands, if not millions, of miles so many of them had accumulated.

Club Premier operates Aeromexico’s frequent flyer rewards program, and they count on iMAR to develop unique incentives for their 4 million+ members. One wildly successful campaign created by iMAR gave Club Premier members the chance to win an incredible experience at the English Premier League’s biggest and most anticipated match of the year, complete with player meet and greets, and a VIP hospitality suite.

The winners were flown to the UK on Aeromexico, where they attended the Manchester City vs. Manchester United match. They enjoyed celebrity-style access, with a behind-the-scenes tour of the stadium, exclusive hospitality and seating behind the team’s dugout. The lucky winners also had the opportunity to watch the warmup pitch-side before welcoming the teams as they walked through the players tunnel. With iMAR’s long-standing relationships, all rights and clearances were completely covered. Club Premier experienced exciting growth during this promotion, seeing an impressive increase in co-branded credit card applications and purchases.

iMAR Live

iMAR is the leader in producing exclusive global live events that feature the biggest names in entertainment and sports, which our clients can leverage for branding, content promotion, VIP incentives and much more.

Our capabilities extend from money-can’t-buy experiences at events like New Year’s Eve in Times Square, to star-studded experiences in Hollywood and trips around the globe to see today’s top music artists with meet-and-greet access. When you partner with iMAR Live, you’ll find an event that meets your unique needs.

We independently produce each experience, so the sky is the limit. We also offer the opportunity to white-label our events, so you can brand them as your own. Clients are encouraged to further leverage iMAR Live events by developing promotions, inviting special guests, incentivizing loyalty members and more.

Beyond iMAR Live

iMAR also offers Custom Live Event services for clients who want to produce their own exclusive experience. By leveraging iMAR’s capabilities and relationships, you will have access to top talent and personalities that can appear at or host your event, and we manage all of the rights and clearances.

Browse Past iMAR Live Events

iMAR in Action

Radio Globo is the leading Top 40 radio station in Rome, Italy, but in the increasingly competitive radio market, they were looking for new ways to stand out. They partnered with iMAR to find a major broadcast promotion that would engage their audience like never before. The solution was iMAR Live’s “Sydney’s 1st Day of Summer,” which quickly captured tons of attention among listeners. The invite-only experience at a rooftop pool and bar in central Sydney included appearances or performances by Shawn Mendes, Lorde, Jack Johnson, James Bay and Julia Michaels.

Radio Globo labeled the event a Globo Exclusive, and over the course of three weeks, they focused on heavy promotion on radio, in print and on city billboards. The campaign invited radio listeners to “tune in to win” a VIP trip to Sydney for the exclusive event, complete with a meet-and-greet with Shawn Medes.

Based in Canada, Tsawwassen Mills took the opportunity to leverage our “Royal Wedding” live event for a huge promotional campaign. The event, produced by iMAR, offered winners and guests from across the globe a once-in-a-lifetime opportunity to experience the Royal Wedding of Prince Harry and Meghan Markle in Windsor, UK.

The shopping center secured local radio, TV and print exposure, and throughout the campaign, they invited the public to stop in, shop and enter their drawing for a chance to win a trip to Windsor. The lucky winners got to spend the Royal Wedding Day in iMAR’s luxurious hospitality venue along the Royal Procession route—just feet away from the happy couple—while billions around the world tuned in from afar.

iMAR Travel Packages

iMAR Travel Packages are all-inclusive, consumer-facing offers that you can offer for purchase with cash, loyalty points or a combination thereof.

Only available to iMAR clients, the packages feature a bucket-list adventure that can’t be found anywhere else, making them ideal for companies that want to incentivize their audience or customers in a completely unique way.

iMAR Travel Packages for Radio Stations

iMAR Travel Packages create a unique value proposition for your radio station by offering listeners a chance to purchase one-of-a-kind experiences they won’t find anywhere else. With options including VIP access to music festivals, award shows, film festivals and other iconic, broadcast-relevant events, iMAR packages are guaranteed to generate much excitement among your listeners and make your station stand out. Further impress your audience by branding the packages as your own and having your on-air talent host the events. Listeners will clamor to purchase these once-in-a-lifetime packages only available through your station.

iMAR Travel Packages for Loyalty and Rewards Programs

Major brands rely on rewards and loyalty programs to keep their customers engaged, and that creates a need for new and unique incentives. iMAR Travel Packages are a favorite way to enhance those offerings for your best customers, whether in exchange for points or purchase. With packages that include incredible global events and experiences, like VIP access to New Year’s Eve in Times Square and the opportunity to be on set of a high-profile Hollywood movie, your customer-base will look to you for experiences they can’t buy anywhere else.

Turnkey Programs

From campaign ideation through execution, we take care of it all. Your in-house team can rest assured that iMAR is on top of even the smallest details.

24/7 Support

Once your guests have been selected, we become their go-to for all of the details. Questions arise, flights get canceled, bags get lost… We communicate the information they need and help troubleshoot if challenges arise—day or night!

Rights and Clearances

iMAR Experiences feature high-profile celebrities, sports teams and events that will make your promotion stand out from the crowd. Leveraging our long-standing relationships, allowing you to associate your brand with teams, celebrities and events that otherwise would not have been available to you.

Payment Facilitation

Whether you offer the travel packages for sale via credit card, loyalty points, reward miles or a combination thereof, we have a solution. iMAR also facilitates payment installment options, allowing the packages to be even more affordable for customers.

White-Labeling

Take advantage of our white-labeling option to brand iMAR Travel Packages with your company’s identity.

Choose From Over 100 Unique Experiences

At any given time, iMAR offers more than 100 money-can’t-buy experiences to choose from, all designed to power your success. From appearing in a Hollywood movie and meeting a top music artist backstage, to walking the red carpet at a major fashion event, iMAR creates unique experiences that break through the noise and command attention.

View 100+ more iMAR Experiences

iMAR Travel Packages

Music

One of iMAR’s most popular travel packages provides a VIP experience at an iconic music festival, complete with backstage access, celebrity after-parties, and meet-and-greets with today’s leading artists. Music lovers check a major item off their bucket-list after this exclusive iMAR experience!

Sports Travel

The English Premier League is an iMAR travel package that creates a ton of buzz. Sports enthusiasts are in awe of the opportunity to attend a highly anticipated match as a VIP, which grants them access to the teams’ warm up, the players’ tunnel to welcome the teams, seating behind the dugout, a hospitality suite during the match, and player interviews after the game.

Fashion Travel

Fashionistas dream of being amongst the elite at Paris Fashion Week, and iMAR offers a travel package that makes that dream come true. The experience includes VIP access to a major designer fashion show, invites to celebrity after-parties, a luxurious hair and makeup experience, and meet-and-greets with high-profile designers and models.

Holiday Travel

New Year’s Eve in Times Square is an iconic event most of us only experience from afar. iMAR’s New Year’s Eve package offers the once-in-a-lifetime opportunity to be right in the middle of the celebration. Guests are escorted by the NYPD to a VIP area in the heart of Time’s Square, where they enjoy a hospitality suite with delicious food and beverages throughout the night, an exclusive after-party with celebrity appearances and performances, and access to the rooftop in Time’s Square for an up-close-and-personal photo with the famous Ball.

Cultural Travel

What’s it like to attend the biggest carnival in the world? One popular iMAR travel package offers the opportunity to be part of the action at Carnival in Rio de Janeiro. Guests have the unbelievable chance to appear on a float in costume during the parade, plus they receive VIP access to the world-renowned Sambadrome and exclusive after-parties. This is the experience of a lifetime!

Global Event Travel

For months leading up to the Royal Wedding of Prince Harry and Meghan Markle, the world counted down the days and planned in-home viewing parties to watch the regal event. iMAR created a travel package that would give lucky guests the incredible opportunity to see it all from Windsor. Guests got to spend the Royal Wedding Day in iMAR’s luxurious hospitality venue along the Royal Procession route—just feet away from the happy couple—while billions around the world tuned in from afar.

Music

One of iMAR’s most popular travel packages provides a VIP experience at an iconic music festival, complete with backstage access, celebrity after-parties, and meet-and-greets with today’s leading artists. Music lovers check a major item off their bucket-list after this exclusive iMAR experience!

Sports Travel

The English Premier League is an iMAR travel package that creates a ton of buzz. Sports enthusiasts are in awe of the opportunity to attend a highly anticipated match as a VIP, which grants them access to the teams’ warm up, the players’ tunnel to welcome the teams, seating behind the dugout, a hospitality suite during the match, and player interviews after the game.

Fashion Travel

Fashionistas dream of being amongst the elite at Paris Fashion Week, and iMAR offers a travel package that makes that dream come true. The experience includes VIP access to a major designer fashion show, invites to celebrity after-parties, a luxurious hair and makeup experience, and meet-and-greets with high-profile designers and models.

Holiday Travel

New Year’s Eve in Times Square is an iconic event most of us only experience from afar. iMAR’s New Year’s Eve package offers the once-in-a-lifetime opportunity to be right in the middle of the celebration. Guests are escorted by the NYPD to a VIP area in the heart of Time’s Square, where they enjoy a hospitality suite with delicious food and beverages throughout the night, an exclusive after-party with celebrity appearances and performances, and access to the rooftop in Time’s Square for an up-close-and-personal photo with the famous Ball.

Cultural Travel

What’s it like to attend the biggest carnival in the world? One popular iMAR travel package offers the opportunity to be part of the action at Carnival in Rio de Janeiro. Guests have the unbelievable chance to appear on a float in costume during the parade, plus they receive VIP access to the world-renowned Sambadrome and exclusive after-parties. This is the experience of a lifetime!

Global Event Travel

For months leading up to the Royal Wedding of Prince Harry and Meghan Markle, the world counted down the days and planned in-home viewing parties to watch the regal event. iMAR created a travel package that would give lucky guests the incredible opportunity to see it all from Windsor. Guests got to spend the Royal Wedding Day in iMAR’s luxurious hospitality venue along the Royal Procession route—just feet away from the happy couple—while billions around the world tuned in from afar.

Sponsorships & Licensing

Leverage iMAR’s relationships to find sponsorship opportunities that align with your goals and get you in front of your target demo.

For years, iMAR has been connecting businesses with the best sponsorship opportunities in entertainment and sports. By aligning with iconic, high-profile events—including music festivals, award shows and iMAR Live—our clients have further connected to their customer base and garnered attention from new audiences. Sponsorships also open the door to other promotions, on-site activations, branding opportunities and much more.

iMAR in Action

MTV Europe Music Awards

iMAR client Vin Dore sponsored iMAR Live at the MTV Europe Music Awards after-party in Amsterdam to promote their Gold Cava sparkling wine. The event was hosted by four-time nominee Robin Thicke, who shared a Gold Cava toast at midnight during his performance of MTV Europe Music Awards nominated “Blurred Lines.” 3,400 fans and celebrities toasted the incredible night, all while media captured photos and videos to share. Hundreds of bottles were distributed throughout the event, giving Gold Cava the invaluable opportunity to get in front of an influential crowd in an experiential way.

Contact Us
Email: [email protected]
Phone: +1 (310) 873-3015

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Contact Us:
Email: [email protected]
Phone: +1 (310) 873-3015

Follow Us: