iMAR’s Barter Program for US Radio
iMAR’s barter program offers radio stations in the US the ability to source turnkey money-can’t-buy experiential packages which they can give away as part of on-air promotions (with an opportunity to generate revenues for themselves by attaching sponsors), or for client incentives, at zero cash and 100% trade.
Packages include access to major entertainment and sports events such as award shows, film festivals, music festivals, major games, and more, as well as unique opportunities such as appearing in a Hollywood movie or music video, or attending New Year’s Eve in Times Square with VIP access.
The process is simple:
1) Stations provide a pre-determined amount of commercial airtime that runs in agreed-upon dayparts
2) Stations receive iMAR credits in return
3) Stations redeem their credits for packages whenever they’re ready to do so.
All packages are turnkey and include flights, accommodations, transfers, and 24/7 guest support throughout the trip. To learn more about the hundreds of packages available, visit iMAR’s Barter Program website here