iMAR’s Barter Pro­gram for US Ra­dio

iMAR’s barter pro­gram of­fers ra­dio sta­tions in the US the abil­i­ty to source turnkey mon­ey-can’t-buy ex­pe­ri­en­tial pack­ages which they can give away as part of on-air promo­tions (with an op­por­tu­ni­ty to gen­er­ate rev­enues for them­selves by at­tach­ing sponsors), or for client in­cen­tives, at zero cash and 100% trade.

Pack­ages in­clude ac­cess to ma­jor en­ter­tain­ment and sports events such as award shows, film fes­ti­vals, mu­sic fes­ti­vals, ma­jor games, and more, as well as unique op­portu­ni­ties such as ap­pear­ing in a Hol­ly­wood movie or mu­sic video, or at­tend­ing New Year’s Eve in Times Square with VIP ac­cess.

The process is sim­ple:
1)  Sta­tions pro­vide a pre-de­ter­mined amount of com­mer­cial air­time that runs in agreed-upon day­parts
2)  Sta­tions re­ceive iMAR cred­its in re­turn
3)  Sta­tions re­deem their cred­its for pack­ages when­ev­er they’re ready to do so.