iMAR’s Barter Program and the Current Climate
iMAR’s barter program offers radio stations in the US the ability to source turnkey money-can’t-buy experiential packages which they can give away as part of on-air promotions (with an opportunity to generate revenues for themselves by attaching sponsors), or for client incentives, at zero cash and 100% trade.
Given the pandemic, radio stations by and large are not offering flyaway packages as giveaways at present, however the barter program may be well-suited strategically despite the current climate.
The credits that radio stations receive as part of the program do not expire, and therefore stations are able to bank their inventory now, and redeem packages later, when they’re ready to do so. This is especially opportunistic for stations that currently have a larger quantity of unsold inventory available at this time.
To further facilitate, iMAR offers stations the ability to front-load inventory while there’s an abundance of it, and to reduce the inventory load as stations work their way through the pandemic.
iMAR’s packages are turnkey and include flights, accommodations, transfers, and 24/7 guest support, so
once stations provide the winners and/or guest names to iMAR, iMAR will handle everything from soup to nuts.